Last week, Felix Salmon had a long blog piece titled "Grouponomics" which was pretty bullish on the targeted web
coupon. I've been mulling this for a week, trying to determine whether I
think that this has long-term revolutionary potential, or whether it
will end up being a flash in the pan.
To start
with, I'm hazy about what function Groupon serves. Is it a traditional
coupon service, which simply allows businesses to price
discriminate--selling their product expensively to the people who are
pressed for time, and cheaply for those who can afford to spend their
Sunday mornings clipping modest savings out of the local paper? I think
the answer is obviously not: Groupons offer fairly substantial savings
for virtually no effort.
Yet the discounting
is fairly expensive for the Groupon offerer. Take a typical $20-for-$40
worth of food restaurant deal. As I understand it, the restaurant
split
...
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Views:
910
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Added by:
jerrykhang
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Date:
2011-08-22
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