Mua Chung Gia Re

How Groupon Works?

jerrykhang — Mon, 22 Aug 2011 02:05:57 GMT

Last week, Felix Salmon had a long blog piece titled "Grouponomics" which was pretty bullish on the targeted web coupon. I've been mulling this for a week, trying to determine whether I think that this has long-term revolutionary potential, or whether it will end up being a flash in the pan.

To start with, I'm hazy about what function Groupon serves. Is it a traditional coupon service, which simply allows businesses to price discriminate--selling their product expensively to the people who are pressed for time, and cheaply for those who can afford to spend their Sunday mornings clipping modest savings out of the local paper? I think the answer is obviously not: Groupons offer fairly substantial savings for virtually no effort.

Yet the discounting is fairly expensive for the Groupon offerer. Take a typical $20-for-$40 worth of food restaurant deal. As I understand it, the restaurant splits that $20 equally with Groupon, which means that they're now providing $40 worth of food for $10. Sure, we might order drinks and dessert, adding $40 to that $10 you already got. But keep in mind that even though this isn't a classic price discrimination strategy, a significant number of your customers are going to be price constrained--the sort of people who can't really afford to go to your restaurant unless they get a coupon. Those people are going to nurse one drink and skip dessert, giving you a net loss. Unless your restaurant has some abnormally fat margin, or your average Groupon buyer is a raging alcoholic, you're not likely to make very much money off such a deal, even if you're just filling surplus seats. One study found that 32% of Groupon merchants lost money (with restaurants faring worst) and 40% said they wouldn't do it again; even people who made money had staff problems due to high volume and, er, cheap tippers:

"Because the Groupon customer base is made up of deal-seekers and bargain shoppers, they might not tip as well as an average customer or be willing to purchase beyond the deal," Dholakia said. "So employees need to be prepared for this type of customer and the sheer volume of customers that might come through."

So why do it? If I'm already a regular at the restaurant, this is terrible business; I'm going to go in and pay less for a meal I would already have eaten. Maybe you encourage me to eat an extra meal there, but as we discussed, is that a profitable extra meal?

Maybe, if you have empty tables. But it's not likely to be a very profitable meal, and it has costs: extra strain on the kitchen, extra product to the tables. The sheer volumes that Groupon drives may alienate either existing or new customers, as crowds make the place less pleasant and service slows.

Evan Miller channels Kevin Murphy to argue that Groupon is essentially creating extra consumer surplus by allowing vendors to sell at a lower price only if multiple people sign on. I completely see the logic with something like hotel rooms or booze cruise seats, where you've essentially got a wasting asset: filling it at almost any price is better than not selling it. But that doesn't describe businesses like restaurants, which do have significant marginal cost. And in fact we've already seen businesses complaining that the Groupons didn't make them money, or that Groupon sales people suggested they raise their prices substantially just before the Groupon "discount".

It's also worth pointing out that the model Evan Miller is looking at seems to be a monopoly. It's relatively easy to produce extra consumer surplus from a monopoly situation. In the competitive universe that most businesses operate in, it seems fairly likely that Groupon is simply re-allocating money between restaurants. Essentially, they're competing to offer extremely low-cost meals. In businesses like this, what's the benefit of getting 2,000 people to commit to taking up your tables and server time serving substantially less profitable meals?

Which makes me think that Groupon is just advertising, and fairly expensive advertising. It has some virtues: you only pay for people who actually commit to come to your business. But of course, it also has some drawbacks, both for the vendors and for Groupon. It's hard to restrict to new customers--and the people who already like your product are probably the most likely to use the coupon. (Propane Taxi, a propane delivery service we already use, recently had a Groupon which they limited, to our great disappointment, to new customers. But they can check whether we're already in their database; most restaurants and bars can't.) And the business model is clearly extremely easy to emulate, since lots of companies are, many of them offering better deals for the customers, such as getting your coupon free if you recruit three people. Felix argues that Groupon will benefit from superior targeting capabilities as its network grows, but if it's network and targeting capabilities are so great, how come it just targeted me with a groupon (limit 25) for a pool membership in Southwest DC? (I live in Northeast).

Despite the hype, my subjective experience is that these realities are starting to be reflected in the quality of the deals available on Groupon. Initially, there were a fair number of great deals that I eagerly snapped up. But I'm buying fewer and fewer these days, because as merchants have gotten savvier about the costs, I'm finding that more and more of the deals aren't very good.

Peter and I made the mistake of paying quite a lot of money for a scotch tasting--something I've enjoyed doing in the past--which, through the magic of Groupon, turned out to be an opportunity to stand in lengthy lines in a hotel lobby for the privilege of tasting mostly pretty ordinary bottles from a liquor store's stock. They'd clearly allocated a very limited number of pricey bottles to a tasting for which they'd sold hundreds of tickets, so they quickly ran out of anything older or more interesting. We did end up buying a couple of interesting blends, but the experience annoyed the hell out of both of us, which has not enamored us of either Groupon, or the liquor store.

Take a look at the other deals which are available to me on Groupon today:

$5 for $10 Worth of Pizza and Beverages at a local pizza chain
$35 for a Six Pack of Selected Wines or a Grey Goose and Cristallino Gift Set at the same liquor store in Maryland that sold us the horrible scotch tasting
$15 for $30 Worth of Personalized Gifts and Stationery from Tickle Bellies
$2,500 for LASIK Surgery for Both Eyes at LasikPro ($5,000 Value)
$15 for $30 Worth of Glassware, Bar Gear, and Luxury Home-Entertaining Items from CocktailVibe
$99 for an Initial Consultation and Two Hours of Interior Redesign and Planning from Decorating Den Interiors ($200 Value)
$79 for a Dryer-Vent Cleaning or Chimney Sweep from Mitchel's Chimney & Masonry Specialists Inc. (Up to $179 Value)

The first is a traditional Groupon, but on a low-cost product that makes it barely worth remembering to print out the coupon. The second--well, I don't recommend them, that's all.

The personalized stuff and glassware Groupons are maybe good deals, and presumably also good for the merchant--when you get to the store, I presume you discover that anything you really want costs way more than $30, and their cost of goods sold is pretty low. But their uptake seems to be pretty small for an online offer.

The Lasik is almost certainly a "raise prices and discount" situation--you have no idea what their normal price is. Even so, who wants discount eye surgery? (11 people, apparently. Good luck with that).

The last two are just using Groupon for a very traditional service business model: low-cost services or "consultations" that they use to upsell you more expensive services. I can get equally good "deals" by going to their website, or finding a copy of the Yellow Pages.

But perhaps these deals just aren't targeted to me? Maybe not, but to whom are they targeted? How is Groupon's deal of the day a three month single-person pool membership that only 25 people can buy? This is in a city with 600,000 residents.

Not all the deals are that specialized, obviously, but I do think there's been a real decrease in the quality of the deals available. And I assume that this is due to two factors: competition from other sites, and the increasing sophistication of merchants themselves about the possibilities of these sites. As they hear the complaints from other vendors, they're becoming more strategic about how they offer deals. This will prevent problems like this, but also limit the value to consumers.

I'm not predicting gloom and doom for Groupon by any means. But nor am I convinced that Groupon is the next Facebook/Google/insert website here. Advertising is a profitable business. But the kind of advertising that Groupon does has some limitations--it cannot simply grow indefinitely. In a lot of local markets, I think that Groupon is going to bump up against that capacity fairly quickly, particularly as competitors like LivingSocial make inroads.

Source: http://www.theatlantic.com/business/archive/2011/05/why-does-groupon-work/238706/

50 Books That Changed The World

jerrykhang — Thu, 18 Aug 2011 13:58:56 GMT

50 Books That Changed The World

Code:

For centuries, books have been written in an attempt to share knowledge, inspiration, and discoveries. Sometimes those books make such an impact that they change the way the world thinks about things. The following books have done just that by providing readers an education in politics and government, literature, society, academic subjects such as science and math, and religion.

1. The Republic by Plato.
2. The Communist Manifesto by Karl Marx and Friedrich Engels.
3. The Rights of Man by Thomas Paine.
4. Common Sense by Thomas Paine.
5. Democracy in America by Alexis de Tocqueville.
6. The Prince by Niccolo Machiavelli.
7. Uncle Tom's Cabin by Harriett Beecher Stowe.
8. On Liberty by John Stewart Mill.
9. Das Kapital by Karl Marx.
10. The Wealth of Nations by Adam Smith.
11. Guerilla Warfare by Che Guevara.
12. The Canterbury Tales by Geoffrey Chaucer.
13. Lady Chatterley's Lover by DH Lawrence.
14. Divine Comedy by Dante Alighieri.
15. The Complete Works of William Shakespeare.
16. Things Fall Apart by Chinua Achebe.
17. Moby Dick by Herman Melville.
18. 1984 by George Orwell.
19. Brave New World by Aldous Huxley.
20. Iliad and Odyssey by Homer.
21. Don Quixote by Miguel de Cervantes.
22. A Christmas Carol by Charles Dickens.
23. Madame Bovary by Gustave Flaubert.
24. The Arabian Nights Entertainment by Andrew Lang.
25. War and Peace by Leo Tolstoy.
26. The Little Prince by Antoine de Saint-Exupï¿½ry.
27. The Alchemist by Paulo Coelho.
28. Diary of a Young Girl by Anne Frank.
29. Survival in Auschwitz by Primo Levi.
30. The Vindication of the Rights of Women by Mary Wollstonecraft.
31. The Second Sex by Simone de Beauvoir.
32. A Room of One's Own by Virginia Woolf.
33. Walden by Henry David Thoreau.
34. A Dictionary of the English Language by Samuel Johnson.
35. Philosophae Naturalis Principia Mathematica by Isaac Newton.
36. The Interpretation of Dreams by Sigmund Freud.
37. On the Origin of Species by Charles Darwin.
38. Silent Spring by Rachel Carson.
39. Geographia by Ptolemy.
40. The Meaning of Relativity by Albert Einstein.
41. The Bible.
42. The Qur'an.
43. The Torah.
44. The Tibetan Book of the Dead.
45. The Analects of Confucius.
46. The Summa Theologica of St. Thomas Aquinas.
47. The Bhagavad Gita.
48. I Ching.
49. Tao Te Ching.
BONUS:
50. Bartleby by Hermann Melville.
51. The Trial by Franz Kafka.
52. The Bible Code by Michael Drosnin.
53. Bram Stoker's Dracula.
54. `Mary Wollstonecraft Shelly's Frankenstein.

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55 ways to have fun with google

jerrykhang — Thu, 18 Aug 2011 12:38:25 GMT

55 ways to have fun with google

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Description 

you probably use Google everyday, but do you know... the Google Snake Game? Googledromes? Memecodes? Googlesport? The Google Calculator? Googlepark and Google Weddings? Google hacking, fighting and rhyming? In this book, you’ll find Google-related games, cartoons, oddities, tips, stories and everything else that’s fun. Reading it, you won’t be the same searcher as before.

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10 Main Reasons of Rankings Drop

jerrykhang — Thu, 18 Aug 2011 01:54:31 GMT

10 Main Reasons of Rankings Drop

1. Broken Links

Broken links can cause serious problems, especially if it's a prominent internal link on your site. It can be time consuming/impossible to check each of your links manually, so I use a free Broken Link Checker.

2. The Google Honeymoon Ended

Google Honeymoon is the term for the phenomenon where a new site enjoys high rankings for a short period of time before falling to its more realistic ranking.

3. Algorithm Updates/Link Juice Lost

Search engines are constantly updating their algorithms which dictate where pages rank for keywords in the search engine results pages in order to keep things fresh and ensure that the best content is kept at the top. Even if your site isn't being directly affected by an algorithm update, sites which you get a lot of your links from could be. This can diminish the amount of link juice which you have overnight, so your ranking will likely drop with it.

In June we have tracked our statistics in order to test how 2.2 Google Panda Update affected our clients. What we saw made us proud of ourselves: 92.6% of our clients didn't experience any ranking drop due to the Panda Updates. And 78% of those who lost their rankings, managed to bring them back within a month and even increase them with the help of our link building service. This is a very good statistics that shows that all the job, that we performed in order to improve our service for the last 6 months, has paid off.

4. Malware

If your site is the victim of malware and Google detects malware on any of your pages, it will notify and warn any potential visitors in the SERPs who click on your page before they actually get to your site. Very few people will proceed after seeing such a warning (would you?), so this can account for a HUGE drop in traffic and can dissuade not just the casual internet user, but other webmasters who would potentially link to you or even those who have already linked to you, to break those links. This obviously can have an adverse effect not only on your traffic, but your rankings in a relatively short period of time.

5. Google Sandbox Effect Started

You may enjoy those nice rankings due to the honeymoon or another phenomenon temporarily, but afterwards you are dropped in the sandbox which is like a punishment for new sites just for being new and unproven. In this case you should stick to low competition keywords, creating great content, and looking for high authority incoming links to prove your value to Google to get you out of the sandbox sooner than later.

Have you already been affected? Learn more about how to get out of Google sandbox.

6. Server Issues

If Google cannot access your server because of issues with your host or on your end, this can cause a problem if left unfixed after a period of a few days.

7. Robot.txt File Problems

Make sure you don't have any bonehead mistakes in your robot.txt which may be prohibiting search engine crawlers from gaining access to certain pages of your site. Make sure you're only blocking the URLs you don't want crawled with that file.

8. Penalization

Your site could have been penalized without your even realizing it if you broke Google's rules. Steer clear of black hat SEO techniques to ensure that you are not penalized.

9. Duplicate Content

Search engines like Google hate duplicate content. This is especially true when it happens on the same site, but it can be an issue on different websites, as well. Not only does this irk Google, but when it finds duplicate content in two or more locations online, Google has to determine which is the true original content, and it may not always be your site that gets the credit, regardless of whether you put that content on your site first or not; so this can have adverse effects on your rankings in a couple of ways.

Why not do a free search on CopyScape to see if anyone has copied your content without your permission.

10. The Google Dance

The Google Dance refers to the phenomenon of pages randomly jumping around different spots in the SERPs, sometimes drastically. Of all these reasons, this one is the least able to be explained clearly and rationally. Typically, if the Google dance is the culprit for your rankings drop, the good news is that you'll regain your higher rankings shortly. It's just a random shuffling and fluctuation of listings which usually doesn't last long.

Stanley Damon Your SEO & Sales Consultant
www.ForumLinkBuilding.com

Tổng Hợp Site deal-muachung-mua theo nhóm

jerrykhang — Mon, 15 Aug 2011 03:31:56 GMT

Phong trào mua coupon giảm giá ở Việt Nam đang sôi nổi hơn bao giờ hết. Thật ra phong trào này đã rất phổ biến với thành công như chớp của trang web mua chung Groupon nổi tiếng, đã xuất hiện cách đây 2 năm và đang là tên tuổi tiềm năng nhất trong lĩnh vực quảng cáo, khuyến mãi.

Sau đây tôi xin tổng hợp một số site mua chung, mua theo nhom, deal sites tại Việt Nam, Nếu bạn nào thấy còn thiếu, xin bổ sung ở mục bình luận. Cám ơn

groupbuy.vn
http://dzomua.com
Mua Chung Giá Càng Rẻ | hotdeal.vn
www.hotdeal.vn
muachungvietnam.net/
www.cungmua.com/
www.nhommua.com
Khuyến mãi mỗi ngày | necdeal.com
www.necdeal.com
vinmua.com/
webnhanh.vn/ Mua chung trên Webnhanh.vn sẽ giảm giá 90%
http://51deal.vn/
Rủ Nhau Mua Rẻ | runhau.vn
www.runhau.vn
muale.vn
http://www.uudaigia.com
http://hotmoingay.com
VNdoan.com
Deal.zing.vn
kenhgia.com
dealhunter.vn

Ways to use Facebook 4 Business

jerrykhang — Mon, 15 Aug 2011 02:40:08 GMT

Before we move to your main article, please take a look at the release Date of Iphone5:

It now appears that the September media event isn’t happening, as sources have flatly denied to Jim Dalrymple of The Loop:

Reports began to surface yesterday that Apple would hold a special event on September 7 to launch the new iPhone, but that’s not happening.

According to my sources, Apple will not have an event or launch the next iPhone on September 7. It’s hard to say how that specific date was chosen by the sites that started the rumor, other than it fits into the timeline of previous Apple events.

At this point it’s unclear when Apple will hold their next media event. It could still be in September, as it just appears that Dalrymple has only squashed the rumore of the event being on the 7th. So, realistically the iPhone 5 could still be announced sometime in September, we’ll just have to wait and see. It’ll also be interesting to see when Apple finally does announce the iPhone 5 if it includes rumored built-in projector

It should be noted that Dalrymple is pretty well known conduit for insider Apple information. He’s even been referred to as an "unofficial outlet for debunking rumor claims”.

FaceBook and Business Development

Facebook has launched a new site called Facebook for Business, as a resource for businesses to harness what Facebook has to offer, which includes: Pages, Ads, Sponsored Stories, and the Facebook Platform.

The site gives a step-by-step rundown of how to build a presence on Facebook with a Facebook Page, which it says lets you connect with potential customers and drive traffic to your business. A comScore white paper we looked at this week found that the average Facebook Page fan had about 50 friends.

According to Facebook, step 1 is to set up the page. That means put up an eye-catching, recognizable photo of your business's name, storefront or popular product. It also means a short blurb that describes your business (with helpful links and contact info) in the Info section, adding updates, photos, videos, and links on your Wall, and enhancing your page with apps from the Facebook App Directory, which will let you do things like share menus, stream video, etc.

Step 2, according to Facebook, is to create a page strategy, which means setting goals, sharing exclusive content, checking your page daily, and creating a conversation calendar to help you remember when, where, and what to post.

"Responding to Wall posts from your customers and updating your Page on a timely basis allows you to keep in touch with customers just as you would when they're visiting your physical store location," the company says in a side note.

Step 3 would be community building. This means using calls to action like "Like us on Facebook" on in-store signs, emails, business cards, etc. According to the company, it also means running Facebook ads and sponsored stories, and putting the "like" button on your website.

Finally, step 4 is learning and growing - checking your metrics on Page Insights regularly to learn how your page is performing, what day of the week most people visit, how often people comment, which posts are most engaging ,and how to improve your overall page strategy.

"Update your Page at times when fans are most engaged, and encourage participation with weekly features and other regular content that receive the most comments," the company suggests.

Facebook has a Page Optimization Guide here, which provides tips on creating a Page strategy. There is also a guide for using Facebook Insights.

The Facebook for Business site also has a step-by-step guide for promoting your business with Facebook ads. In a nutshell, the steps are:

1. Identify your goals

2. Target the right people

3. Design an engaging ad

4. Manage your budget

5. Review and improve

They have more guides for "improvement" including an Ads Optimization guide and an Ads Manager Upgrade guide.

Steps for sponsored stories include:

1. Understand the basics

2. Choose a story type

3. Set up your budget and targeting criteria

4. Generate more stories about your business

More on this here, and in the Sponsored Stories guide.

Then there's Facebook Platform. This is going to require some developer skills, and the Developer resources can be found here.

Source: smallbusinessnews

Beat Google Adwords Up

jerrykhang — Sat, 13 Aug 2011 10:54:51 GMT

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Mua Chung - Groupon

jerrykhang — Thu, 11 Aug 2011 07:32:37 GMT

Tôi biết đến Groupon lần đầu là khi một người bạn từng làm dotcom startup, nay đang học MBA ở Cali, bạn email hỏi tôi có biết website mua chung nào ở VN theo mô hình này không. Chuyện xảy ra cách đây vài tháng. Lúc đó tôi trả lời " chưa thấy site nào!!!”.

Rồi chỉ trong một hai tháng gần đây tôi thấy hàng loạt các website kiểu này ở khắp nơi. Người người làm groupon, nhà nhà làm groupon. Ban đầu có Groupon.vn nay chuyển thành phagia.com.vn của Phununet, rồi muachung.vn của VCCorp, nhommua.vn của Địa điểm, cungmua.vn của Tichluydiem.com (Cyvee), cucre.vn của Vatgia, kenhgia, doimua.vn, livingsocial.vn (groupbuy.vn)…

Quả là đáng ngạc nhiên vì dạo này là mùa thấp điểm để dotcom ra đời. Vậy mô hình Groupon có gì hay? Và liệu mô hình này sẽ thành công tại VN? Nhân dịp một tối bị cảm cúm phải ở nhà không đi ăn đám cưới được, tôi bắt đầu đào sâu tìm hiểu Groupon vì tò mò quá đỗi. Sau đây là kết quả…

Tóm lược về Groupon

Mô hình Groupon có nền tảng ban đầu là ThePoint.com do Andrew Mason, một sinh viên trường nhạc mê coding thành lập. Thepoint hoạt động dựa trên nguyên lý khi có một số lượng đủ lớn người quan tâm đến một điều nào đó thì sẽ xảy ra hành động thực hiện điều đó. Ví dụ: xem phim, chơi nhạc, đi du lịch…

Thepoint hoạt động được 18 tháng, thu hút được một lượng kha khá user, nhưng doanh thu vẫn không khả quan (quảng cáo). Khi Thepoint chuẩn bị đóng cửa thì một tia sáng lóe lên, họ đã tìm ra key code of the game là các hoạt động mua một sản phẩm/dịch vụ nào đó. Sau đó họ đổi tên site thành Groupon.com (Groupon = Group + Coupon) để chính thức tập trung hoàn toàn vào hoạt động này.

Hiện Groupon được định giá khoảng 1.35 tỉ USD sau vụ đầu tư của Digital Sky Technologies (Nga) – quỹ từng đầu tư vào Facebook và Zynga. Đây là một trong vài startup có valuation hơn 1 tỉ USD nhanh nhất thế giới (18 tháng từ khi ThePoint đổi thành Groupon). Tại Trung Quốc hiện có ít nhất 100 bản Groupon clone.

Andrew Mason mô tả Groupon "A city guide that provides promotion”.

Điểm hay của mô hình Groupon

Đây thực chất là mô hình Win – Win – Win, các site đặt phòng khách sạn online đã làm từ nhiều năm nay. Chỉ khác biệt ở điểm online hotel booking là kênh bán hàng, còn Groupon được dùng cho mục đích tiếp thị là chính.
Khách hàng mua được hàng với giá rẻ hơn bình thườngkhá nhiềuNhà cung cấp có cơ hội quảng cáo/thu được lượng lớnkhách hàng mới với chi phí thấp (low cost of new customers aqquisition).Hoặc họ có cơ hội giải phóng hàng tồn kho/hàng trong mùa thấp điểm trongthời gian ngắn.Groupon thu tiền trên chiết khấu từ nhà cung cấp. Vídụ nhà cung cấp chiết khấu 55%, Groupon lấy 5%, 50% còn lại đem cho kháchhàng. Tóm lại Groupon thu số tiền nhỏ trên lượng khách hàng lớn.

7 lý do thành công của Groupon tại Mỹ

Bán hàng siêu giảm giá – giảm từ 50% – 90% giá trịKinh tế Mỹ & thế giới đang khủng hoảng: vì thếquan tâm về giá của người tiêu dùng Mỹ đang ở mức rất cao.Cá nhân hóa tốt – đưa ra các mặt hàng phù hợp nhu cầuvà nhà cung cấp ở gần người mua.Thu tiền trước (Negative working capital): Grouponlấy tiền của người mua trước, trả lại cho nhà cung cấp sau. Các sản phẩm/dịch vụ rao bán có chất lượng và có sốlượngNội dung tốt: Groupon có tới 70 người chuyên viết đểtạo ra những nội dung thu hút người mua. Thời gian mua ngắn: các deal xuất hiện trong một ngàytại từng thành phố.

Thuận lợi của mô hình này tại VN

Người tiêu dùng VN rất quan tâm tới giá.Tâm lý thích khuyến mãi: rất nhiều người mua khi cókhuyến mãi, ngay cả khi họ không có nhu cầu.Tâm lý đám đông: yên tâm có nhiều người cùng mua mộtlúc, mua hùa theo đám đôngMua bán/giải trí là một trong những hoạt động chủchốt của người Việt từ offline -> online. (như tôi đã nói trong bài 8 đặc điểm của một sản phẩm hoàn hảo,người VN đa số chỉ quan tâm làm giàu hoặc giải trí)

Lợi thế của từng Groupon VN

Trừ yếu tố tài chính ra thì mỗi site có những lợi thế khác nhau

+ phagia.com.vn (Phununet): Phụ nữ là đối tượng quan tâm tới mua sắm -> giá cả -> khuyến mãi nhiều nhất. Kinh nghiệm tổ chức online shopping biz với YouShop của Phununet. Hậu thuẫn của Phununet, một trong những website phụ nữ có nhiều user nhất hiện nay

+ muachung.vn (VCCorp): Kinh nghiệm tổ chức online shopping của Enbac. Hỗ trợ từ cộng đồng mua sắm Enbac, Muare, Rongbay…Hỗ trợ quảng bá từ Dantri/cafeF và các site anh em khác. Công cụ thanh toán Soha

+ cucre.vn của Vatgia: Kinh nghiệm tổ chức kinh doanh tương tự của Vatgia. Cộng đồng người mua/người bán có sẵn của Vatgia. Công cụ thanh toán baokim

+ nhommua.vn của Địa điểm: Kinh nghiệm tổ chức và dữ liệu địa điểm. Hỗ trợ từ Rebate Networks, vốn đã đầu tư vào nhiều mô hình Groupon trên nhiều nước khác nhau.

+ cungmua.vn của Tichluydiem.com (Cyvee): Tích hợp với tichluydiem. Người mua đã quen với một hình thức tương tự khi mua ở tichluydiem

+ livingsocial.vn (groupbuy.vn)… kenhgia, doimua.vn, Khác

+ Các đơn vị online khác cũng có thể tổ chức hình thức tương tự là Vinabook.com , Tiki.vn hoặc Thegioididong

Các player tiềm năng khủng bố nhất có thể là các siêu thị offline như Co-op Mart, Big C, Metro. Không loại trừ các đại gia viễn thông như Viettel, Mobifone…biết đâu họ đang muốn giải tán hàng tồn iPhone 3 chẳng hạn Và hiện giờ họ vẫn hay có các gói dịch vụ bán theo nhóm.

Các hình thức thanh toán của các Groupon Việt Nam hiện tại

+ Tiền mặt/Chuyển khoản
+ Thẻ mua hàng (Groupon VN phát hành)
+ Điểm/Tiền ảo
+ Thẻ ATMThẻ tín dụng

Nói vòng vo một hồi thì tới chủ đề chính của bài này

5 lý do các Groupon clone khó thành công tại VN

Thanh toán (chuyện cũ nói hoài): Khách hàng -> Groupon VN: các phương thức thanh toán chưa thuận lợi -> khách hàng không muốn mua/mất thời gian -> không đủ người mua để deal hoàn tất

Groupon VN -> khách hàng (hoàn tiền nếu deal không thành công): nếu deal không thành công thì việc nhận lại tiền cũng khá phiền phức, không đơn giản như ở Mỹ.Chi phí cho khâu thanh toán cũng cao hơn hẳn chi phí cho việc này tại Mỹ (qua thẻ tín dụng).

Dịch vụ khách hàng/thái độ phục vụ nhân viên: Ở VN khi khách hàng dùng phiếu khuyến mãi, đặc biệt ở mảng dịch vụ thường không được nhân viên phục vụ chu đáo, thậm chí còn coi thường khách hàng. Ngay cả dịch vụ của các thương hiệu lớn cũng đã có nhiều trường hợp tương tự xảy ra.Dịch vụ cung cấp không được 100% như hứa hẹn, bị cắt xén nhiều.Chất lượng sản phẩm/dịch vụ Mức độ đồng đều về chất lượng sản phẩm dịch vụ không được cao như ở Mỹ.Nếu chọn các sản phẩm có chất lượng cao thì số lượng các deal giảm sút đáng kể.

Hiểu biết của nhà cung cấp: Nếu như Groupon Mỹ hiện đang có tới 35.000 nhà cung cấp đang xếp hàng để được "lên sóng”. Ở VN các Groupon VN phải đi thuyết phục, dụ dỗ các nhà cung cấp -> chi phí sales tăng lên.

Thương hiệu: Do Groupon là mô hình đầu tiên nên thường được báo chí, khách hàng ở Mỹ nhớ đến và bàn tán truyền miệng -> không tốn nhiều chi phí marekting. Còn ở VN các mô hình clone trông khá tương tự nhau, báo chí đã chán nói về dotcom, khách hàng thì không biết các clone này khác nhau chỗ nào -> chi phí cho marketing và educate khách hàng càng cao. Do chiết khấu cho khách hàng rất cao từ 50-90% nên phần trăm mô hình Groupon có được không thể nào lớn hơn 10%, và sẽ dao động từ 5-10%. Trong khi đó
Chi phí Groupon VN = Chi phí mô hình Groupon Mỹ (tương đương tại VN) + chi phí thanh toán (educate thẻ/mô hình mua theo nhóm + chi phí thẻ riêng/thu tiền tận nhà) + chi phí marketing + chi phí sales

=> Chi phí Groupon VN > chi phí Groupon Mỹ (tính tương đương theo chi phí của từng nước). Trừ chi phí sản phẩm + văn phòng ra, chỉ tính trong mỗi deal, xác suất chi phí Groupon VN > 10% chiết khấu là khá cao => lỗ.

Điều này chứng tỏ tại sao Groupon thật có thể "profitable” chỉ sau hơn hai năm. Còn Groupon clone thì phải tốn nhiều thời gian hơn.

Nhìn từ góc độ lợi ích trong mô hình Win – Win – WinKhách hàng: chỉ khi nào phần giá trị khuyến mãi lớn hơn nhiều so với phần bất tiện thì họ mới mua. Ví dụ muachung.vn bán iPhone4 với giá rẻ hơn giá thị trường vài triệu… Groupon VN: đang tập thói quen cho thị trường, chi phí xem như chi phí marketing

Nhà cung cấp: có vẻ chí có nhà cung cấp là "sướng nhất” và có lợi nhất vì không mất gì nhiều nhưng được quảng bá dịch vụ rộng rãi… nhưng thật ra tuy hiện giờ các cty khá quan tâm đến quảng bá trên mạng, nhưng Internet chưa phải là kênh quan trọng nhất với họ.

Groupon VN có lời khi nào? Khi

Chi phí giảmChiết khấu được chia cao hơn

Số lượng người mua đủ lớn

Hai yếu tố đầu chỉ xảy ra khi số lượng người mua đủ lớn. Hiện giờ các Groupon VN chia nhau một lượng người mua "chưa đủ lớn”…

Tóm lại là mô hình Groupon VN có ưu điểm là kích thích mua hàng trên mạng, nhưng vẫn còn mắc kẹt ở hai bài toán cũ của Internet VN là thanh toán và thói quen của người dùng.

Groupon VN chỉ có thể thành công khi khâu thanh toán được giải quyết hoặc khi có một "player” thực sự chói sáng và có một lợi thế hoàn toàn hơn hẳn các player khác để thu hút toàn bộ các khách hàng đã quen với loại hình này. Ai sẽ là người có lợi thế nhất???

Source: http://www.vietnamwebsite.net/

Mua Chung Gia Re

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